Senior CRO Manager
We want to welcome an experienced conversion optimization specialist to our team who will help improve the results of Aromatic •89• online stores across different European markets, using data, consumer behavior, and consistent testing.
About Aromatic •89•
Starting from a 12 m² room at home in 2016, Aromatic •89• has grown into a team of 80+ people, 1000+ B2B clients, and 35+ franchise stores in Lithuania, Latvia, Estonia, Poland, the Czech Republic, Armenia, and Kosovo. In 2025, our revenue reached EUR 5.35 million, and over the past four years it has grown almost fourfold. Our clients include companies such as Orlean and Circle K.
Our mission: to turn everyday spaces, cars, homes, and business premises into memorable places through scent. We produce everything in Lithuania, operate in 14 European markets, and aim to become one of the best-known fragrance brands in Europe. By 2027, we plan to reach EUR 12 million in revenue, and by 2030 annual revenue should reach EUR 50 million.
About the position
The Senior Conversion Optimization Manager will be responsible for the conversion optimization strategy of Aromatic •89• online stores and its implementation in international markets.
Your goal is to identify the biggest growth opportunities based on data and user behavior analysis, and turn them into measurable results. You will analyze the entire customer journey, develop the testing plan, initiate website improvements, and evaluate their impact on conversion, average order value, and revenue.
What you will do
- You will create and implement the conversion optimization strategy for the Aromatic •89• online store.
- You will analyze the entire customer journey — from the first visit to a successful order.
- You will identify the main points where users encounter obstacles or leave the website.
- You will analyze the performance of product, category, advertising, and other landing pages.
- You will develop and prioritize an A/B testing plan based on its potential impact on business results.
- You will create testing hypotheses based on data and user insights.
- You will coordinate the implementation of A/B tests and website improvements with the design, content, and development teams.
- You will evaluate test results, draw conclusions, and make decisions about applying successful solutions.
- You will analyze visitor behavior on the website, their browsing habits, actions taken, and drop-off stages.
- You will monitor key e-commerce metrics: conversion rate, average order value, revenue per visitor, and cart abandonment.
- You will look for opportunities to improve product discovery, navigation, product pages, the shopping cart, and the checkout process.
- You will evaluate the behavior of audiences in different countries and adapt optimization solutions to specific markets.
- You will ensure reliable data collection and monitor whether key website actions are being measured correctly.
- You will prepare regular performance reports and provide suggestions for improving results.
- You will create and maintain a database of completed tests, results, and key insights.
What we expect
- At least 4 years of experience in CRO, e-commerce, digital analytics, or product optimization.
- Ability to analyze the full e-commerce customer journey and identify the highest-impact growth opportunities.
- Strong understanding of key e-commerce metrics and how they relate to each other.
- Ability to turn user behavior and quantitative data into clear testing hypotheses.
- Experience working with designers, developers, and marketing specialists.
- Ability to prioritize initiatives independently and manage several optimization projects at the same time.
- Strategic and analytical thinking, initiative, and attention to detail.
- Ability to present analysis results clearly and justify proposed solutions.
- Good English skills.
- Experience in UX, user research, personalization, or technical analytics would be a big advantage.
- Experience working with international e-commerce markets would be a big advantage.
What we offer
Work location: you can work from our office in Klaipėda or remotely.
Work tools: we provide a laptop and all the software and analytics tools needed for the job.
Professional growth: each team member receives €500 per year for training and development — courses, conferences, books, or a mentor.
Real impact on results: the solutions you initiate will be implemented in international online stores and will have a direct impact on business results.
Opportunity to build processes: you will have the freedom to shape the CRO strategy, testing system, and a data-driven optimization culture.
Career opportunities: as the e-commerce team grows, you will be able to take on broader responsibility for international market growth or the conversion optimization team.
Exclusive offers: you will be able to purchase the full Aromatic •89• range at special prices.
Team events: we invite both office and remote colleagues to Christmas parties and other team gatherings.
Annual trip: once a year, we all get together — we work and relax for a few days.
Getting to know Aromatic •89•: if you work remotely, we will invite you to Klaipėda to see how our scents are created and meet the team in person.
Birthday: we send a fragrance set and give you a day off.
Apply for this job
Fill in the form below – we will get back to you within a few days.
